gimmick

gimmick
gimmick gim‧mick [ˈgɪmɪk] noun [countable] disapproving
a trick or object that makes you notice a product and want to buy it:

• It would be foolish to dismiss the videophone as nothing more than a gimmick.

— gimmicky adjective :

• a gimmicky new product for gadget-hungry consumers

* * *

gimmick UK US /ˈgɪmɪk/ noun [C]
► something that is not serious or of real value, which is used to attract people's attention or interest: »

The Senate opened debate on the balanced-budget amendment, with Democrats calling it a gimmick.

 advertising/marketing/promotional gimmick »

Some Wall Street bankers say one-stop shopping is more of a marketing gimmick by the banks.

 »

The fan-voting element is little more than a gimmick that helps the network distinguish its award show from others.


Financial and business terms. 2012.

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  • gimmick — [ gimik ] n. m. • 1967; mot angl. amér. « procédé malhonnête pour tricher au jeu »; o. i., p. ê. altér. de gimac, anagramme de magic ♦ Anglic. Procédé ou objet astucieux, truc destiné à provoquer un effet marquant. Un gimmick publicitaire,… …   Encyclopédie Universelle

  • gimmick — index device (contrivance), stratagem Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • gimmick — 1926 (in Maine & Grant s Wise Crack Dictionary, which defines it as a device used for making a fair game crooked ), Amer.Eng., perhaps an alteration of gimcrack, or an anagram of magic …   Etymology dictionary

  • gimmick — a word of unknown origin meaning ‘a trick or device, especially to attract publicity or trade’, entered AmE in the 1920s, appearing first in glossaries and then in writers such as James Thurber (1948). Few other words have shared the speed with… …   Modern English usage

  • gimmick — [n] contrived object; scheme aid, apparatus, artifice, catch, concern, counterfeit, deceit, device, dodge*, fake, feint, fixture, fun, gadget, gambit, game, gizmo*, imposture, instrument, jest, maneuver, means, method, ploy, ruse, secret, shift,… …   New thesaurus

  • gimmick — ► NOUN ▪ a trick or device intended to attract attention rather than fulfil a useful purpose. DERIVATIVES gimmickry noun gimmicky adjective. ORIGIN originally in sense «piece of magicians apparatus»: of unknown origin …   English terms dictionary

  • gimmick — ☆ gimmick [gim′ik ] n. [< ? GIMCRACK] Informal 1. a) a secret means of controlling a gambling device b) anything that tricks or mystifies; deceptive or secret device 2. a) an attention getting device or feature, typically superficial, designed …   English World dictionary

  • Gimmick! — This article is about the video game. For the manga series, see Gimmick! (manga). Gimmick! Mr. Gimmick Japanese front and back boxart Developer(s) Authentic Entertainment Publ …   Wikipedia

  • Gimmick — Cette page d’homonymie répertorie les différents sujets et articles partageant un même nom. Sur les autres projets Wikimedia : « Gimmick », sur le Wiktionnaire (dictionnaire universel) Dans le langage courant, un gimmick est un… …   Wikipédia en Français

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